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Our case studies across industry

Decreasing outflows and encouraging customer loyalty

Decreasing outflows and encouraging customer loyalty

Decreasing outflows and encouraging customer loyalty

The team designed behaviourally-informed contact centre cue cards. Pilot results found a 15.4%-point decrease in the average proportion of money disinvested equivalent to a R25,177,138 increase in policy value conserved and a 7.9% increase in NPS

Boosting self-learning

Decreasing outflows and encouraging customer loyalty

Decreasing outflows and encouraging customer loyalty

With the aim of boosting uptake rates of learning courses, sign up emails were analysed and redesigned, leading to increased sign ups by 30%, increased open rates by 7% and improved interaction with the call-to-action by 21%.

Connecting with customers

Decreasing outflows and encouraging customer loyalty

Behavioural sales training

Working with call centres to boost their empathy QC ratings. New scripts were developed with embedded empathy nudges. This took empathy scores from 80% to 100% consistently, month after month.

Behavioural sales training

Setting foundations of culture

Behavioural sales training

ThriveBPO trained sales and customer service professionals, resulting in a 12% increase in persuasiveness and an 80% improvement in prompt replies, with response times improving by 13%.

Call centre Team Optimising

Setting foundations of culture

Setting foundations of culture

Structuring the call centre teams in a large insurer to boost productivity showed significant results. Matched groups handled 1.9% more cases, conserved 7.72% more premiums, and contacted 5.84% more customers compared to randomly assigned groups. 

Setting foundations of culture

Setting foundations of culture

Setting foundations of culture

Worked with call centre teams to create social cohesion by introducing social contracts, team identities, responsibility opportunities and unique incentives. After 4 weeks, productivity increased by 10%.

Nudging customers to use debit orders, rather than cash

Nudging customers to use debit orders, rather than cash

Nudging customers to use debit orders, rather than cash

The team piloted 3 variations of a message delivered by contact centre agents (with a customer sample of 60,000). The best performing script increased missed monthly payments by 33%-points. 

Nudging smokers to designated smoking areas

Nudging customers to use debit orders, rather than cash

Nudging customers to use debit orders, rather than cash

  With the aim of nudging smokers towards the designated smoking areas, designed new non-smoking signs. The signs reduced the number of ciggarette butts in selected areas by 45% on sunny days and by 26% on overcast days

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